Does Being Ethical Pay?
Posted by iBlog on May 13, 2008
For corporations, social responsibility has become a big business. Companies spend billions of dollars doing good works — everything from boosting diversity in their ranks to developing eco-friendly technology — and then trumpeting those efforts to the public.
But does it pay off?
http://online.wsj.com/article/SB121018735490274425.html?mod=todays_us_nonsub_journalreports
EPORIA said
There is no question that “being ethical” pays and it pays big time. When you have a choice of doing business with a company that’s perceived as ethical opposed to being in business only to make a quick buck, which would you choose? Pretty much common sense if you think about it…