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Marketing 101: Typical “Buzz” Marketing Advice

Posted by iBlog on May 20, 2007

 Wanna buy? Wanna try? Marketing at it’s finest. 

Peel back the ad and smell the sweet smell of Armani cologne. Go ahead and take a whif it smells so good. Like my ex lover how he wore it so well. Wanna buy? Wanna try? Marketing at it’s finest. What’s new? This is new. Within two second like Malcom Gladwell’s Blink bestseller. Within two seconds you just know. The theory proves true. My first two seconds of taking a whif of that scent had me going and if you had asked me in that moment how I was feeling well I am sure you could have guessed. That’s marketing. Of course the allure is a mind aphrodesiac however the smell eventually wears off. 

A perfect example of buzz marketing at it’s best.

value-added_services_in_china.jpg

Nothing lasts forever in marketing. Unless at least you throw in the promoting and the constant attention generating. If you asked me, over the years of implementing hands on marketing experience, the effect is a hard working process of trying to put together pieces to the puzzle and hyping up the hype. Whether it be the people, the ad or the words it’s all a part of creating “buzz.” Buzz sure can carry you a long way during your marketing campaign.What is buzz? Buzz is marketing. Buzz marketing specifically. I never recieved mba, I never went to b-school. I learned from first hand dirty entrepreneurial experience. What I learned that I valued the most from marketing 101 beginnings was that when you start your own business you must be able to market, market, market like a guerilla!Whether it be through people or constant ad contact attention, marketing is the key word. Gaining the attention of others. Letting them know what it’s all about. How to market? Be clever, be daring be unique and stand out. Ignorance can be bliss to the newer population. But us old folks and seniors know the game. You need to get in at the right place and right time.

Don’t be typical. Don’t over hype. Too little or too much can bring disaster to your marketing campaign. Experiement and try new things and it will all make sense in time. Learn to listen, tweak and play to your audience. Imagine yourself on stage at a national talent show. The talent? Your product of course. You have to show the audience what makes your product rock. Put on a good show. Marketing is all about being creative. Get creative. Make sense. Dress it up and wow them with your intelligence. Product knowledge is icing on the cake. If you can master the art of product performance (and details do indeed earn you extra brownie points) then you are well on your way to a stellar performance.

Jen Lyn 

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