@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

Starting Brands

Posted by iBlog on August 7, 2007

Buzzzz Marketing Advice 

Creating a new brand is no easy task. Karen Post offers five tips for lifting off and creating buzz.

For over twenty something years I’ve been a hired gun to help companies create and build brands, which is great fun. And yes, while I’ve been on the executive team in many cases, I rarely shared the risk and liability of the owners’ circle.

So let’s change that. I’m a serial entrepreneur and every ten years or so I get bit by the start-up bug. What starts as an idea, quickly moves in to a new venture.

Read the full article on Fastcompany:

http://www.fastcompany.com/resources/marketing/post/101006.html

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