@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

4 Ways to Market Your Business Online

Posted by iBlog on August 9, 2007

When Mark Bitterman, who calls himself a “selmelier,” was trying to pump up sales at his gourmet salt shop, he knew standard marketing techniques such as radio ads and direct mail wouldn’t be enough.Seeking to capture the imagination of educated, adventurous gourmand prospective customers, he instead set out to draw more people to his Web site and his Portland, Ore., shop by writing an informative, entertaining and provocative blog, “Salt News.”

Bitterman knows that people, including reporters, visit both the site and the blog, and many eventually come through the doors to see the 60 or so varieties of salt.

Read the full article in CnnMoney.com


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