@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

H & M’s Material Girls

Posted by iBlog on August 9, 2007

June 10, 2007 – Even on a soggy spring morning, H&M is causing a commotion outside its newest store in suburban Chicago. Madonna and Beyoncé blast from giant speakers as workers hand out gift cards to dozens of shoppers lining up before the doors open to the Bolingbrook, Ill., store. These shivering shoppers are attracted by the two things H&M creates best: discount designer duds and get-it-now buzz. “It’s, like, the only store I go into at the mall,” says 23-year-old Sabrina Biziarek, while clutching her gift card and waiting for the doors to open.

Read the full article in MSNBC.com

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