@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

Maseratis New Sedan

Posted by iBlog on August 9, 2007

(Fortune Magazine) — For most successful people in corporate America, the average day is like a German or Japanese sedan: hard-charging, constant and complex. Competent? Yes. Thrilling? More like the perfect shade of gray.

The people at Maserati set out to change the sedan’s rep three years ago with the Quattroporte. And they just might have succeeded, were it not for the decision to build that original model with a paddle-shift gearbox (Maserati figured that if such a transmission is enticing in a Ferrari, why not put it in a sedan? Because an overly involving gear-shifting system that has a herky-jerky automatic mode doesn’t suit a full-sized four-door, that’s why.)

Read the full article in Fortune.com


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