@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

Product Packaging Makeovers

Posted by iBlog on August 9, 2007

Product packaging, though just one part of the process, is considered the most important by many. “Packaging is the number one medium to communicate the brand,” states Laurent Hainaut, founder of design agency, Raison Pure. “You need to pay attention to this area in your branding strategy because it is the first thing someone sees, touches, and essentially buys. Packaging is often more than a medium — it can be part of the product.”

Read the full article in Fastcompany.com

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