@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

Should You Offer a Free Trial?

Posted by iBlog on August 9, 2007

I want to expand my customer base. Are free trials worth the investment?

Absolutely. A free trial is a great marketing tool and a solid step toward establishing good will with new customers. Trials with products aimed at particular audiences are effective, such as chewing gum geared toward people with dental work, tasty protein bars for athletes or eye shadows that complement certain eye colors.

Read the full article in Forbes.com


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