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New Economy, Leadership, Entrepreneurship, Management, Global Business

Make The Most Of Every Marketing Dollar

Posted by iBlog on August 20, 2007

The most crucial time in the marketing of a new product or service is the initial rollout. Because “first impressions last,” it is essential for an entrepreneurial venture to successfully launch its product. In fact, in the world of Internet mania, the difference between an initial rollout being a success or a dud can mean literally billions of dollars in market capitalization. Much can be learned even before the launch of a new idea, using the “beta test” process to gather feedback and jump-start the customer acquisition process. This means choosing the most appropriate reference accounts, gaining those reference accounts, getting the press on board and ironing out the bugs in the several months, weeks or, in Internet time, days before a formal product launch. Most importantly, it means getting great referrals from delighted, influential reference accounts.

Read the full article in Forbes.com


2 Responses to “Make The Most Of Every Marketing Dollar”

  1. Megan said

    The importance of reference accounts cannot be stressed enough – along with adequate market research and making the first impression that lasts. Thanks for this!

  2. Idetrorce said

    very interesting, but I don’t agree with you

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