@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

Profiting From Fake Pharma

Posted by iBlog on August 20, 2007

If it seems like the number of e-mails clogging your in-box from “the pharmacy America trusts,” promising “genuine Viagra and Cialis” is on the rise, don’t be surprised. Online sales of less than bona fide drugs are booming.

Using spam to sell what are usually fake pills on the Internet has grown into a business worth billions of dollars a year, with costs and barriers to entry that are so low that a vendor need only make a few successful transactions to turn a profit. A new study from MarkMonitor, a San Francisco-based company that monitors online brand abuse, sheds new light on a growing problem for legitimate pharmacies that sell their products online, the pharmaceutical companies spending billions of dollars to develop drugs, and the consumers whose health can be at risk from using tainted pills.

Read the full article in BusinessWeek.com

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