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New Economy, Leadership, Entrepreneurship, Management, Global Business

Tripping The Tube Fantastic

Posted by iBlog on August 20, 2007

It’s become conventionally cool among some forward-thinking marketers to say that television is no longer as important as it used to be and that advertising on television has lost its punch. That just isn’t true.

Our lives continue to revolve around television, and television advertising persists as arguably the most powerful way to build a brand. It just depends on what your definition of “television” is — and your definition of “advertising,” too.

To a group of students at St. Martins College in London, “television” is the label on a bottle of wine. “Advertising” is a short film about the wine within, how its grapes were grown, the wine bottled, and suggestions on how to pair it with food. This wine bottle as television is just in prototype, of course. But it has been patented by Hardys, the vintner that commissioned the design. It may be on the shelf sooner than we’d think.

Read the full article in FastCompany.com


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