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New Economy, Leadership, Entrepreneurship, Management, Global Business

Will Online Ads Ever Click?

Posted by iBlog on August 20, 2007

The problem with Internet advertising isn’t that there’s too much of it (or, these days, less and less of it), or even that most banner ads make 30-second TV spots look like Oscar material. No, the problem is that Internet advertising just isn’t smart enough.

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How long have marketing executives been listening to change-the-game rhetoric from business pundits, Net companies, and online-ad agencies? We all know the jargon: “one-to-one marketing,” “mass customization,” “permission marketing.” And yet, even today, most companies don’t really know what they are paying for when they buy an online ad.

Read the full article in Fastcompany.com

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