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New Economy, Leadership, Entrepreneurship, Management, Global Business

Advertising Goes Off The Radio

Posted by iBlog on August 22, 2007

The radio industry won’t want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. On Dec. 6, the New York research firm increased its estimate for 2006 online advertising spending by $500 million, to $16.4 billion.

Read the full article in BusinessWeek.com

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