@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

China Cracking The Mobile Ad Business

Posted by iBlog on August 22, 2007

Advertising to the world’s largest mobile phone user-base should be a marketer’s dream. Yet China’s mobile advertising market was valued at just US$17 million last year, well below the US$40 billion spent on ads in total.

A new kind of mobile advertising technology, however, could be the key that unlocks the country’s 461 million mobile phone screens to advertisers.

Read the full article in BusinessWeek.com

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