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FDA To Study TV Drug Advertising Methods

Posted by iBlog on August 22, 2007

Federal regulators plan to study whether relaxing, upbeat images featured in TV drug ads distract consumers from warnings about the drugs’ risks.

The announcement, posted Tuesday to the Food and Drug Administration’s Web site, comes a week after a study published in the New England Journal of Medicine suggested the agency’s drug-ad enforcement has steadily declined.

Read the full article in BusinessWeek.com

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