@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

Driving Growth In Consumer Goods

Posted by iBlog on August 23, 2007

A study of 480 product launches by North American consumer goods makers highlights the ability of certain marketing tactics to help spur revenue growth. The findings suggest that manufacturers should take a harder look at repositioning products toward new consumer segments, uses and occasions–particularly at times when truly innovative, or breakthrough, products seem few and far between.

Read the full article in Forbes.com


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