@Revolution:Global Business News

New Economy, Leadership, Entrepreneurship, Management, Global Business

Wanted VPs of Design

Posted by iBlog on September 12, 2007

Every Tuesday, John McGuire, the director of product design for the hip San Francisco-based bagmaker Timbuk2 Designs, spends two hours with a tutor, Erin Lowenberg. A veteran merchant at Gap (GAP) under Mickey Drexler, Lowenberg helps the 28-year-old McGuire review developing product lines, prepare for presentations to the management team, align his line planning with revenue goals, and learn other essential business tasks that he wasn’t taught in design school.

“School prepared me well for the day-to-day stuff that we do as designers,” says McGuire, who joined the bagmaker 18 months ago and now heads a team of five at the 60-person company. “To me the gap is in understanding the bigger picture—how product design merges with branding and revenue planning and so on.”

Read the full article in BusinessWeek.com


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