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Archive for the ‘Creativity & Culture’ Category

Intelligence in Handwriting…

Posted by iBlog on May 20, 2008

These signatures obtained on May 14 show the handwriting samples ...

These signatures obtained on May 14 show the handwriting samples of the three US presidential candidates (top-bottom), Democratic US Senator Hillary Clinton, Republican US Senator. John McCain and Democratic US Senator Barack Obama. Brilliant but cold, idealistic but coleric, charismatic but mysterious: such is the portrait of the three candidates by US graphologists.



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Virtual Worlds

Posted by iBlog on May 13, 2008

It’s not always easy to get new employees to mix well with co-workers—especially when they’re scattered across the globe or speak different languages. Few companies know this as well as IBM (IBM), the computer services provider that last year alone added 20,000 new staff members, many from Brazil, China, India, and Russia.

But IBM may have found a way to overcome new employees’ geographic and cultural barriers. When the Armonk (N.Y.) company can’t get recent hires to mingle in person, it has them interact virtually, using the same kind of 3D technology that runs virtual worlds such as Linden Lab‘s Second Life. “It makes you want to start relationships,” says Chuck Hamilton, manager of new media and learning at IBM@Play, a division that uses social media to foster collaboration. “People who are farther away—this is especially true of people who are not American-centric—get the feeling that they’re not isolated.”

Using software from Activeworlds, IBM builds virtual work spaces that let workers in far-flung regions use avatars, or graphic representations of themselves, to handle such tasks as rehearsing presentations or learning about employee benefits. The experimentation puts IBM in the vanguard of companies that, having tested the limits of marketing in such online environments as Second Life, are now infiltrating virtual worlds to tackle a range of other activities, from meetings to collaboration, from training to employee recruiting.

First Came Virtual Marketing

At companies like Sun Microsystems (JAVA), where upwards of 50% of employees may work outside traditional office spaces on any given day, virtual worlds can help scattered colleagues forge closer bonds. “It’s difficult to maintain a global corporate culture with people so spread around,” says Nicole Yankelovich, principal investigator at Sun Labs, who says the ethos can vary on Sun campuses from Menlo Park, Calif., to Burlington, Mass. “Virtual world technology is a way to bring the company together to build a global corporate culture where people are on equal footing,” she says.

At least that’s the hope. Most big companies, including IBM, Sun, Xerox (XRX), Cisco Systems (CSCO), Unilever (UN), are still in the early stages of using online 3D technology. Many companies embarked on virtual world exploration through Second Life marketing campaigns, but some were disappointed with the results. The chances of would-be customers seeing a company’s Second Life branding, much less interacting with it, are often slim.

As of Apr. 30, there were more than 13.4 million residents of Second Life, but only 340,623 had logged on in the previous seven days. Those users in turn are spread out over 65,000 virtual acres, so foot traffic in any particular place—say, on a company’s branded island—tends to be light. “It’s fair to say we saw a bubble when companies began to market in Second Life, and now companies are entering less publicly but for internal enterprise use than for external marketing,” says Dave Elchoness, founder and CEO of VRWorkplace, a virtual world consulting firm. “There’s not a large population for marketing in Second Life or other virtual worlds,” he says.

A Second Use for Second Life

But corporations are finding plenty of other uses for Second Life and comparable virtual worlds. At Xerox, for instance, a group of employees from Europe and the U.S. meets in Second Life each week to hatch strategies for using virtual world technology.

Posted in Creativity & Culture | 1 Comment »

Innovation @ Google

Posted by iBlog on May 13, 2008

Leading up to Google’s first-quarter earnings report on Apr. 17, investors couldn’t have been more bearish. They had knocked the stock down 35% since the start of the year, concerned that a weak economy would finally hurt the search giant’s advertising business. But Google (GOOG) defied skeptics—and the economic downturn—with a surprisingly strong showing that sent the stock soaring 20% the next day. More than anything, Google’s continued prosperity is a testament to its ability to keep innovating, both in search and advertising operations and in new lines such as online office-productivity software.

Many companies, says Chief Executive Eric Schmidt, can skirt downturns entirely by coming up with innovations that change the game in their industries—or create new ones. (When asked if Google’s strategy would change as the economy heads into a likely recession, he replied: “What recession?”) In a recent interview in a tiny meeting room next to his Mountain View (Calif.) office, Schmidt told BusinessWeek Silicon Valley Bureau Chief Robert D. Hof how Google manages the tricky process of innovation.

Do companies have to manage innovation differently in a downturn?

Innovation has nothing to do with downturns. A hot product will sell just as well in a recession as it will in a nonrecession. Let’s imagine that we invented a better advertising product for television. What would our revenue growth be for that? Well, you’re into a $50 billion market, so it will be driven not by whether there’s a television ad recession but by what degree we can get people to substitute [our product] for the other. The strong companies understand this, and during a recession, they invest.

Can other companies emulate Google’s famous model of letting engineers spend about 20% of their time on projects outside their main job?

The story of innovation has not changed. It has always been a small team of people who have a new idea, typically not understood by people around them and their executives. [This is] a systematic way of making sure a middle manager does not eliminate that innovation. If you’re the employee and I’m the manager, and I sit down and say, “Our product’s late, and you screwed up, and you gotta work on this really hard,” you can legally say to me, “I will give you everything I’ve got, 80% of [my time].”

It means the managers can’t screw around with the employees beyond some limit. I believe that this innovation escape-valve model is applicable to essentially every business that has technology as a component.

Why aren’t many other companies doing this, too?

I think it’s cultural. You have to have the culture, and you have to get it right.

What obstacles does Google face in continuing to innovate?

A problem that we face now is that we have people in multiple sites. It’s a problem that everybody faces, but we’re going to face it bad. We have, like, 50 locations.

So you still need that face-to-face contact?

The best programming team is a “telephone call,” which is two people, you and I, programming together. The second-best programming team is, everybody fits into a single room. All other variants are bad.

Google has a reputation for doing a lot of R&D in-house, as well as buying companies to bring in other technologies. Are you shifting that toward getting outside talent to contribute in a bigger way than they have?

I don’t know yet. The biggest acquisition we did was DoubleClick. We’ll see how successful that is. We really like the small-team company acquisition model

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Scouting Emerging Business Trends

Posted by iBlog on May 13, 2008

There are few people as well placed and well qualified to see emerging business trends unfold as the world’s most influential executive recruiters.

Just consider the experience and perspective they gain from working with a variety of corporate clients to scope the competitive landscape, court exceptional management leaders, and shape succession plans that are both solid enough to ensure continuity but adaptable enough to compensate for challenges looming just over the horizon.

In the course of conducting research for my just-published book, Deciding Who Leads, I was reminded by a number of executive recruiters and corporate leaders that perceptions about the quality of management, future financial opportunity, and recent market momentum move the best management candidates to gravitate to the most compelling job opportunities.

Ready to Jump

Likewise, whenever a company begins to falter, the sharpest executives can read the tea leaves and usually begin to leverage their network to make their next career move before things start to get ugly. That often leads them to the executive recruiters and almost immediately to some pretty serious discussions about why they want to leave their current employer.

The cumulative effect of that one-on-one intelligence gathering about executive attitudes—either perceptions of a bright future or a looming organizational meltdown—gives executive recruiters unparalleled vision into emerging business trends and the best executive career opportunities.

Take that kind of information, multiply it by several hundred interviews with executive interviews in the course of a year, and you begin to realize that executive recruiters’ attitudes are actually a leading indicator about the health of organizations, and, for that matter, the broader economy.

The caliber and performance of senior corporate management is almost always suggestive of an organization’s current and future financial performance. So who better to judge the trajectory of an organization than these external leadership scouts? And who better to provide us with compelling statements about future business trends than those recruiters who help move top executives to where the best action is?

Sniffing the Breeze

The world’s most influential headhunters have a particularly acute sense for the business trends that may already be shifting the strategy and management demands for their myriad corporate clients. What follows are just some of the perspectives they’ve shared about the single global business trend that will most influence corporate performance in the future.

Tierney Remick, global managing director of the consumer/retail market for Korn/Ferry International (KFY), says she has already witnessing a global shift in consumer influence that will reshape the economic landscape. She points to “the globalization of consumerism, specifically the growing impact of consumer and economic independence in larger developing countries that have historically followed trends as opposed to setting them. They will create new centers of influence that will need to be understood by business leaders to compete effectively on a global scale.”

Marylin L. Prince, co-founder of New York asset-management specialist search firm PrinceGoldsmith, says sustainable business practices will have a tremendous impact on future corporate earnings and on the search for leadership talent for some time to come. “Industry leaders will need to embrace the moral and economic principles of sustainable business to remain competitive and build successful companies,” Prince contends.

The free flow of human and intellectual capital made possible by Internet technology is the moving force that will alter the course of many businesses, says Anne Lim O’Brien, a managing director at Russell Reynolds Associates. The fluidity of those forces, she offers, “provides speed and access to talent where you want it, when you want it. New media/social networking trends feed this flow.”

A Share of the Blame

Recognizing how lackluster or incompetent corporate management has hurt shareholders and led to scandal in recent years, Robert J. Brudno, managing director of Savoy Partners in Washington, offers his view of something that should influence future organizational performance.

That, he offers, is “greater professional and moral accountability from those who recruit, install, and maintain weak corporate leaders. In the case of most well-publicized meltdowns of companies, it is rare that insiders did not know that bad things were likely to occur.” Certainly he’s counting some misguided executive recruiters among them.

Furthermore, Brudno opines, “too many people pay no price for the damage they cause, and their enablers are rarely held to account. Fix that and watch performance soar.”

One consensus view offered by many of the most influential executive recruiters revolves around the growing influence of China and India. “The ability to expand in new markets and the capacity to reposition your business in new lines of activity while your core business or expertise is either disappearing or becoming a commodity,” says Marc Lamy, a Paris-based partner and managing director with Boyden, is going to shape future business performance in ways that are just beginning to be revealed.

That suggests that more business leaders, and, for that matter, more of the world’s executive recruiters, are going to have to balance intense focus on the challenges directly in front of them with a broader, global view of business trends before their full impact is widely felt.

Posted in Creativity & Culture, Current News, Entrepreneurship, Going Global, Management | Leave a Comment »

Does Social Media Make You Dumb?

Posted by iBlog on September 13, 2007

The “Mainstream Media” has had somewhat of an antagonistic relationship with “New Media”. Journalists have bemoaned blogging on several occasions, stating simply that “Journalism requires journalists”. Once again journalists are gracing us with another study linking the success of the social news sites to the downfall of society.The study, conducted by the Project for Excellence in Journalism (PEJ), compared the mainstream media’s headlines for one week against those of a host of user-news sites. Specifically:

“PEJ took a snapshot of coverage from the week of June 24 to June 29, 2007, on three sites that offer user-driven news agendas: Digg, Del.icio.us and Reddit. In addition, the Project studied Yahoo News, an outlet that offers an editor-based news page and three different lists of user-ranked news: Most Recommended, Most Viewed, and Most Emailed. These sites were then compared with the news agenda found in the 48 mainstream news outlets contained in PEJ’s News Coverage Index.”

Read the full article in TechCrunch

Posted in Business Psychology, Creativity & Culture, Digital Media, Social Media, Social Networking, Technology, Videos | 1 Comment »

Stepping Out Of iPhones Shadow

Posted by iBlog on September 12, 2007

In the decade since its birth, High Tech Computer has become the old faithful of the Taiwanese electronics industry. Other companies experience their ups and downs, but HTC—one of the world’s most advanced designers and manufacturers of smartphones—has always just charged ahead, each month reporting bigger and bigger sales. That consistent performance helped HTC rise to No. 2 in this year’s Asia BusinessWeek 50 rankings. The good times of ever-expanding sales and soaring stock prices, though, now seem to be ending for HTC. The company’s Taipei-listed shares have lost a third of their value in the past year amid investor concerns about increasing competition in HTC’s key market—phones and PDAs that use the Microsoft (MSFT ) Windows operating system. HTC is the world’s biggest supplier of such devices, which have many more computer-like functions than ordinary cell phones or handhelds. <!– if (!window.OAS_sitepage) { var BW_site; // use for new ad site var BW_page = “/magazine”; var OAS_listpos; // use to restrict the number of available page positions document.write(”); } //–>

Read the full article on BusinessWeek.com

Posted in Creativity & Culture, Current News, Digital Media, Technology | Leave a Comment »

Google Hits A Chinese Wall

Posted by iBlog on September 12, 2007

Google is having a hard time getting its China strategy to click. Baidu.com Inc., (BIDU) based in Beijing, owns more than 58% of China’s Internet search market, compared with less than 25% for Google, according to Analysys International, a research firm based in the Chinese capital.

Read the full article in BusinessWeek.com

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Japan’s Cybercafes Go Upmarket

Posted by iBlog on September 12, 2007

These ought to be difficult days for operators of Internet cafés in Japan. After all, why would Japanese go to a cybercafé when the widespread availability of broadband means most homes can have reliable, high-speed connections to the Net? With download speeds typically 10 times faster than in the U.S., Japanese surfers enjoy the fastest broadband connections in the world. And the Japanese increasingly don’t need computers to go online. The first country in the world to offer 3G services back in 2001, Japan is today a leader in mobile Internet use.

Read the full article in BusinessWeek.com

Posted in Asia Business, Creativity & Culture, Digital Media | Leave a Comment »

Mac or Windows?

Posted by iBlog on September 12, 2007

Tony Salemi writes: I’m interested in purchasing a laptop and would appreciate your guidance. I am currently attracted to Apple’s Macbook Pro, 15 in. or 17 in. My primary interest in upgrading my laptop is to pursue my interest in art using Corel (CREL) Painter 10 and Adobe (ADBE) Photoshop Elements 5. My other requirements are wireless connection to the Internet and spreadsheets with Excel. My concerns are, in priority order:

Read the rest on BusinessWeek.com

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Apple Eyes The Wireless Auction

Posted by iBlog on September 12, 2007

Talk of the government’s pending auction of valuable wireless spectrum has focused largely on one intriguing newcomer to the bidding: Google (GOOG). But another tech powerhouse has considered joining the bidding as well: Apple (AAPL).

Two sources tell BusinessWeek that Steve Jobs & Co. have studied the implications of joining the auction, which will be held Jan. 16. The winners will get rights to use the spectrum that analog TV broadcasters are handing back to the government in 2009, given their mandated move to digital television.

Read the full article in BusinessWeek.com

Posted in Creativity & Culture, Current News | Leave a Comment »

Forget Manga. Here’s Manwha

Posted by iBlog on August 23, 2007

American comics connoisseurs, add this to your personal lexicon: manhwa. It’s the Korean term for comics, just as manga denotes comics from Japan, and with a host of publishers bringing new manhwa titles to the States for the first time, it’s poised to become a household word among fanboys and pop culture mavens alike.

Read the full article in BusinessWeek.com

Posted in Creativity & Culture, Digital Media, Innovation | Leave a Comment »

Now Playing On YouTube: Ads

Posted by iBlog on August 22, 2007

Fifteen seconds into a rock music video on YouTube, a large pink-frosted donut rolls across the bottom of the screen, obscuring the image of the musician’s girlfriend. A beat later, a bright yellow Homer Simpson chases after the cartoon confection. The ad for an animated movie based on the popular Fox (NWS) television show contrasts sharply with the tone of the somber emo video, but it gets the message across: The Simpsons Movie is playing in theaters now.

There’s an even bigger message conveyed by Homer and his donut: For the first time, ads are playing in videos posted on Google’s (GOOG) video site, and watching clips on the world’s most popular video-sharing site may never be the same. The move to include ads with videos was expected. Ever since Google bought YouTube for $1.65 billion last October, it has said new forms of advertising were on the way (see BusinessWeek.com, 10/10/06, “YouTube’s New Deep Pockets”). Analysts say it’s a smart way to generate greater revenue from online video, but viewers may nevertheless balk at having ads clutter an in-progress clip.

Read the full article in BusinessWeek.com

Posted in Advertising, Creativity & Culture, Current News, Digital Media, Sales & Marketing | Leave a Comment »

China Cracking The Mobile Ad Business

Posted by iBlog on August 22, 2007

Advertising to the world’s largest mobile phone user-base should be a marketer’s dream. Yet China’s mobile advertising market was valued at just US$17 million last year, well below the US$40 billion spent on ads in total.

A new kind of mobile advertising technology, however, could be the key that unlocks the country’s 461 million mobile phone screens to advertisers.

Read the full article in BusinessWeek.com

Posted in Advertising, Asia Business, China Global, Creativity & Culture, Digital Media, International Business, Telecommunications | Leave a Comment »

How To Hire An Ad Agency

Posted by iBlog on August 22, 2007

Here’s a staggering statistic: In the month of June alone, accounts worth over $1.7 billion changed advertising agencies. And that’s only among the six largest advertising agency holding companies. It doesn’t include any of the brands that shifted their accounts to thousands of independent agencies across America.

Why so much turnover? One reason is the diminishing tenure of the chief marketing officers who hire agencies—an average of less than two years, according to one recent study. But even in companies where the marketing staff is stable, the temptation to shop for a new agency can be strong.

Advertising is an exciting, visible business, and when another brand’s agency is making news, it can make their grass appear greener. Plus, it’s a business based on experience, confidence and trust. When trust breaks down, relationships end.

Read the full article in BusinessWeek.com

Posted in Advertising, Business Psychology, Creativity & Culture, Sales & Marketing | Leave a Comment »

Advertising Goes Off The Radio

Posted by iBlog on August 22, 2007

The radio industry won’t want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. On Dec. 6, the New York research firm increased its estimate for 2006 online advertising spending by $500 million, to $16.4 billion.

Read the full article in BusinessWeek.com

Posted in Advertising, Creativity & Culture | Leave a Comment »

Social Networking Hits Investing

Posted by iBlog on August 21, 2007

For most equity investors, the wild market volatility of the past few weeks has been cause for gritted teeth and palpitating hearts. But a few who have become active in online trading communities took some solace in the fact that they at least had found a place where they can see how other investors are riding out the storm.

Read the full article in BusinessWeek.com

Posted in Business Networking, Creativity & Culture, Internet, Social Networking | Leave a Comment »

Billboards Go Digital

Posted by iBlog on August 20, 2007

Newspaper advertising is already under siege from sliding circulation, the loss of key department store advertisers and online competitors like Craigslist. But now there’s another daunting challenge lurking on the horizon: billboard companies.

Read the full article in Forbes.com

Posted in Advertising, Creativity & Culture, Digital Media, Internet | Leave a Comment »

Mining MySpace

Posted by iBlog on August 20, 2007

Most Web users will admit to having used MySpace or Facebook to spy on their teenage kids or an ex-significant other. But Stephen Patton has made social network snooping into a science.

Read the full article in Forbes.com

Posted in Business Networking, Creativity & Culture, Entertainment, Sales & Marketing, Social Networking | Leave a Comment »

The Message Is Marvel

Posted by iBlog on August 20, 2007

Advertising glorifies and encourages competition — that much has been true since Pepsi first faced off against Coca-Cola on national television. But in this age of dotcom delirium, the fight to capture the attention of the masses has far surpassed the efforts of Spuds McKenzie, Joe Isuzu, and the tastes great/less filling warriors. By all accounts, today’s ads have gone decidedly weird.

Read the full article in FastCompany.com

Posted in Advertising, Creativity & Culture, Innovation, Internet | Leave a Comment »

Does Success Hinge On A Domain Name?

Posted by iBlog on August 20, 2007

There are now more than 71.1 million registered .com domains—about three times the number of domains registered using .net, .org, .info, .biz, or .us combined. Every possible two- and three-character dot-com domain name was claimed years ago, as was virtually every word in the English dictionary.

Read the full article in BusinessWeek.com

Posted in Creativity & Culture, eCommerce, Internet | Leave a Comment »

Double Click Makes Banners Less Boring

Posted by iBlog on August 9, 2007

Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.

Read the full article in AdWeek

Posted in Advertising, Creativity & Culture, Sales & Marketing, Technology | Leave a Comment »

Arc Animates AP in Asia

Posted by iBlog on August 9, 2007

Hewlett-Packard, the No. 1 PC seller in the world, is turning to animation for its latest Asia-Pacific interactive business-to-business push from Arc Worldwide in Singapore, part of Publicis Groupe’s Leo Burnett.

Read the full article in AdWeek

Posted in Advertising, Asia Business, China Global, Creativity & Culture, Digital Media, Innovation, Technology | Leave a Comment »

A Perscription for Innovation

Posted by iBlog on August 9, 2007

The Mayo Clinic’s new SPARC lab is driving experimentation at the frontier of health care. How? By getting physicians to think more like designers.

Read the full article in Fastcompany.com

Posted in Creativity & Culture, Healthcare, Innovation | Leave a Comment »

The Future of Design

Posted by iBlog on August 9, 2007

Truth be told, most folks would find the thing, for all its aerodynamic curvaceousness, to be a pretty punishing piece of furniture. But for the crowd that already has a Warhol, a Koons, and a pickled Damian Hirst shark, comfort is hardly the point: Acquiring a piece of furniture built by a modern-design master is simply the next logical step in the fine art of filling one’s fine home with fine things.

Read the full article on Fastcompany.com

Posted in Creativity & Culture, Fashion & Beauty, Innovation, Online Retail | Leave a Comment »

Innovation Scouts

Posted by iBlog on August 9, 2007

How creative businesses in technology and media are unearthing new ideas in unexpected places–from an American Idol-style contest at Adobe Systems to eBay’s new “disruption” team. Meet the new cool hunters.

Read the full article on Fastcompany.com

Posted in Creativity & Culture, Innovation, Talent Development, Technology | Leave a Comment »

Failure is Glorius

Posted by iBlog on August 9, 2007

Has your latest project bombed? Have the past six months been a fast journey down a blind alley? There’s only one thing for you to do, says Alberto Alessi, manufacturing maestro and the godfather of Italian product design: Revel in your glorious failures. Dance on the borderline between success and disaster. Because that’s where your next big breakthrough will come from.

Read the rest of this article on Fastcompany.com

Posted in Creativity & Culture, Innovation, Motivation & Inspiration | Leave a Comment »

Creative Class Struggle

Posted by iBlog on August 7, 2007

Intuitive ideas need to be quantified before they can be transmuted into policy and action. And Richard Florida, who’s turned his theory of the Creative Class into a mini-industry, gets it. His foundation thesis — that the Creative Class is a distinct segment that drives innovation, creates urban success, and is critical to American competitiveness — isn’t just nifty rhetoric. He’s documented it with extensive demographic and economic research around the world, detailed in his book, The Flight of the Creative Class (HarperBusiness, 2005). Cities desperate to attract the Creative Class come knocking on his door, hoping for the magic magnet. In this WEB-EXCLUSIVE exchange, marketing guru Adam Hanft, founder and CEO of Hanft Unlimited, asks Florida to elaborate on some of his ideas, and challenges him on some others. Currently, Florida is a nervous guy, worried about American competitiveness as we’re losing perhaps the most important global struggle of all: the one for the Creative Class.

Read the full article below:


Posted in Creativity & Culture, Sales & Marketing | Leave a Comment »

The Art of Work

Posted by iBlog on August 7, 2007

These words, written by American psychologist Mihaly Csikszentmihalyi (Mee-high CHICK-sent-me-high-ee), describe the state of “flow.” It’s a condition of heightened focus, productivity, and happiness that we all intuitively understand and hunger for.

Csikszentmihalyi’s groundbreaking book on the subject, Flow: The Psychology of Optimal Experience (Harper & Row Publishers Inc., 1990), has been lauded by such heavyweights as Bill Clinton, Tony Blair, and Jimmy Johnson, who credited it with helping him coach the Dallas Cowboys to a Super Bowl win in 1993. Yet although the quest for flow immediately resonated with the sporting and leisure worlds, the concept never got much traction in business, possibly because ecstasy and the workplace go together about as well as tomatoes and chocolate.

In the past few years, however, many major companies, including Microsoft, Ericsson, Patagonia, and Toyota have realized that being able to control and harness this feeling is the holy grail for any manager — or even any individual — seeking a more productive and satisfying work experience.

Read the rest of this article on FastCompany:


Posted in Business Psychology, Creativity & Culture | Leave a Comment »

Monotony Break: Photos of the World

Posted by iBlog on May 20, 2007


[rockyou id=69639384&w=426&h=320]

Photo Credits: Yahoo.com

Posted in Creativity & Culture | Leave a Comment »

Online Social Networking In a Digital Age

Posted by iBlog on May 20, 2007

Social networking and online community sites are HOT! HOT! HOT!

Meet me online, skype me or let’s webex a conference together with your management team around lunchtime! Hot sites for online social networking guru’s have finally come alive. What’s even hotter is that sites like LinkedIn, Xing and Ryze feature smart, sharp, intelligent talent, high powered ceo’s, unique people, entrepreneurs, corporate title holders and others who have joined the club. Taking a closer look at the online social community trend, these are some of the best sites out there for corporate America and beyond. Yes it is definitely an intellectual step up from the Myspace and Friendster class but without a comparison, we aren’t just talking about schmoozing and finding play pals off the internet for entertainment purposes. These serious business networking sites are hardcore for money makers, movers and shakers, decision makers and competitive corporate America who have decided to open there eyes to a whole new way of expanding personal business contacts and resources. You will find PWC executives, up and coming start up firms and any titled position holder you can think of by utilizing these online networking sites. Save time, be effective and gain valuable resources without leaving the comfort of your own office or home.


Photo Credit: Online Social Network Xing.com

These days, online social networking is a definite trend to follow. Finding, networking, retaining and doing business with great talent is hard to find. Explore the online social community world, see what you have been missing. It’s wealth of connections could change your life!

How Xing’s online community culture connects top talent.

My favorite website is Xing. Because of the effect of this website and the contacts I have made, I have managed to eliminate the time consuming face to face networking events and business related clubs. I am of a 2.0 generation and online social networking is a growing trend. As a change agent, supporting the adaptation to migrate my social skills to cyberspace brought a questionable challenge. My fears overcame the best of me and I decided to take the plunge. It’s not so much of a difference then what you do at networking events in person. That’s all passe. Join the club and place your profile on one of these online sites. It will save you an incredible amount of time if you use it wisely and effectively. I recommend Xing. The quality of existing members and it’s global attraction connects some of the brightest talent.


Featured online social networking site: www.xing.com

Last month I sat down with a client and he said Jen, guess how many people I met in the past month. I asked how many? And he told me over 100. Doing the math, that must have averaged him over 40 or so networking events. I silently laughed. Why? It’s logical. What a waste of time. I joined a quality online networking site and surpassed my client with adding 500 contacts within one months time. It didn’t hurt that I had a sales background and recruitment to help with my people picking skills but even a newbie can do this. In that short amount of time, I was able to expand my resources, open up my eyes to contacts outside of my local area, conference call and make instant contact on skype and didn’t have to wait in line through all the noise in the interim. By the end of the month I felt I recieved my $29.00 worth and saved on costs from attending online events then spending $12 here and there per event that would be held in person.Just hop on the bandwagon and learn to adapt your online social networking skills. You would be glad that you did, guaranteed. My only advice is that you have to use it wisely otherwise your profile will just be idle and go to waste. Remember, that the tool will not work and people will not interact unless you stay proactive. That means keeping up with correspondences, remembering important contacts and updating your profile.  The results are fantastic. It is an ideal tool for busy corporate executives. They are all fun interactive and intelligent driven sites. Community driven to a tee with intellectual forums, networking posts, skype access communication and other great online social networking features. Saving you time, money, energy and brain power by effectively utilizing the power of the internet to connect with valuable contacts across the globe. Online social networking can be a proven business tool to gather, improve, grow and provide ongoing personal connections.

Jen Lyn 

Posted in Creativity & Culture | Leave a Comment »

Marketing 101: Typical “Buzz” Marketing Advice

Posted by iBlog on May 20, 2007

 Wanna buy? Wanna try? Marketing at it’s finest. 

Peel back the ad and smell the sweet smell of Armani cologne. Go ahead and take a whif it smells so good. Like my ex lover how he wore it so well. Wanna buy? Wanna try? Marketing at it’s finest. What’s new? This is new. Within two second like Malcom Gladwell’s Blink bestseller. Within two seconds you just know. The theory proves true. My first two seconds of taking a whif of that scent had me going and if you had asked me in that moment how I was feeling well I am sure you could have guessed. That’s marketing. Of course the allure is a mind aphrodesiac however the smell eventually wears off. 

A perfect example of buzz marketing at it’s best.


Nothing lasts forever in marketing. Unless at least you throw in the promoting and the constant attention generating. If you asked me, over the years of implementing hands on marketing experience, the effect is a hard working process of trying to put together pieces to the puzzle and hyping up the hype. Whether it be the people, the ad or the words it’s all a part of creating “buzz.” Buzz sure can carry you a long way during your marketing campaign.What is buzz? Buzz is marketing. Buzz marketing specifically. I never recieved mba, I never went to b-school. I learned from first hand dirty entrepreneurial experience. What I learned that I valued the most from marketing 101 beginnings was that when you start your own business you must be able to market, market, market like a guerilla!Whether it be through people or constant ad contact attention, marketing is the key word. Gaining the attention of others. Letting them know what it’s all about. How to market? Be clever, be daring be unique and stand out. Ignorance can be bliss to the newer population. But us old folks and seniors know the game. You need to get in at the right place and right time.

Don’t be typical. Don’t over hype. Too little or too much can bring disaster to your marketing campaign. Experiement and try new things and it will all make sense in time. Learn to listen, tweak and play to your audience. Imagine yourself on stage at a national talent show. The talent? Your product of course. You have to show the audience what makes your product rock. Put on a good show. Marketing is all about being creative. Get creative. Make sense. Dress it up and wow them with your intelligence. Product knowledge is icing on the cake. If you can master the art of product performance (and details do indeed earn you extra brownie points) then you are well on your way to a stellar performance.

Jen Lyn 

Posted in Business Tactics, Creativity & Culture, eCommerce, Entrepreneurship, Sales & Marketing | Leave a Comment »

America’s Finest: Why I love Chapter 11!

Posted by iBlog on May 20, 2007

Corporate America’s Bankuptcy Issues

I was recently at the Delta terminal leaving at La Guardia on a flight to Chicago. I had noticed something very odd. Empty terminal, hardly any foot traffic on Delta’s end. And what was the icing on the cake, the staff. Ridiculous. Some young african american lad named “Aaron” behind the front desk had slipped me a card and tried to pitch me a business line convincing me enough on that lazy morning before I obtained my departure ticket to speak to “Marcy” at terminal 4. My curiousity had to wander and so I went. There I was, minutes later at terminal 4 on route to terminal 6 to depart for Chicago in less than an hour. I asked for Marcy like an idiot because I wanted to be and there she was. A short, petite hispanic customer service agent and dear Marcy took the stage. She handed me a card and she pitched me a multi-level marketing scam right there at the Delta terminal airport LaGuardia. I was repulsed. Days later I called there manager. I rarely get upset but when it comes to travel, taxis and airports all I want to do is get in and get out. The nerve and what a dump for Delta. Sure the flights have been the lowest priced it’s ever been and there are only a handful of passengers on board. But geez! Delta is bankrupt what do you expect and that there employees are in such shit that they are multi-level marketing there customers!

Bankruptcy Has Turned Harsher And Colder Over The Years


Delta amongst other chapter 11 companies has produced more entrepreneurial risk from filing in and moving in on the present bankruptcy trend. Must have made the lawyers, financial investors and corporate executives in a league of there own with the results of its payouts.  On a brighter end, the downside encourages jumps and it contributes to societies changing times. When you are in charge of a company that is about to tank, you have every opportunity to save it. In American society, the beauty lies within the rebound. Up and away we go!

The resilience factor of springing back up can be quite a unique challenge for most CEO’s. After all, they are drawn to money, to power and how unsweet it is to see a CEO’s company fail to the ground leaving them publically defeated to the press and walking away from there disaster, short lived run with tails tucked between there legs. America loves an every day hero. And every CEO can look into this situation and take it or leave. Seize it, conquer it they have the given opportunity to turn it all around and rewrite the book, clean up the mess and make it happen again. Salute to the benefits!

Reborn success, stocks soar back up.

Off again to a speedy recovery!

Jen Lyn

Posted in Creativity & Culture | Leave a Comment »