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Archive for the ‘Digital Media’ Category

Does Social Media Make You Dumb?

Posted by iBlog on September 13, 2007

The “Mainstream Media” has had somewhat of an antagonistic relationship with “New Media”. Journalists have bemoaned blogging on several occasions, stating simply that “Journalism requires journalists”. Once again journalists are gracing us with another study linking the success of the social news sites to the downfall of society.The study, conducted by the Project for Excellence in Journalism (PEJ), compared the mainstream media’s headlines for one week against those of a host of user-news sites. Specifically:

“PEJ took a snapshot of coverage from the week of June 24 to June 29, 2007, on three sites that offer user-driven news agendas: Digg, Del.icio.us and Reddit. In addition, the Project studied Yahoo News, an outlet that offers an editor-based news page and three different lists of user-ranked news: Most Recommended, Most Viewed, and Most Emailed. These sites were then compared with the news agenda found in the 48 mainstream news outlets contained in PEJ’s News Coverage Index.”

Read the full article in TechCrunch

Posted in Business Psychology, Creativity & Culture, Digital Media, Social Media, Social Networking, Technology, Videos | 1 Comment »

Stepping Out Of iPhones Shadow

Posted by iBlog on September 12, 2007

In the decade since its birth, High Tech Computer has become the old faithful of the Taiwanese electronics industry. Other companies experience their ups and downs, but HTC—one of the world’s most advanced designers and manufacturers of smartphones—has always just charged ahead, each month reporting bigger and bigger sales. That consistent performance helped HTC rise to No. 2 in this year’s Asia BusinessWeek 50 rankings. The good times of ever-expanding sales and soaring stock prices, though, now seem to be ending for HTC. The company’s Taipei-listed shares have lost a third of their value in the past year amid investor concerns about increasing competition in HTC’s key market—phones and PDAs that use the Microsoft (MSFT ) Windows operating system. HTC is the world’s biggest supplier of such devices, which have many more computer-like functions than ordinary cell phones or handhelds. <!– if (!window.OAS_sitepage) { var BW_site; // use for new ad site var BW_page = “/magazine”; var OAS_listpos; // use to restrict the number of available page positions document.write(”); } //–>

Read the full article on BusinessWeek.com

Posted in Creativity & Culture, Current News, Digital Media, Technology | Leave a Comment »

Japan’s Cybercafes Go Upmarket

Posted by iBlog on September 12, 2007

These ought to be difficult days for operators of Internet cafés in Japan. After all, why would Japanese go to a cybercafé when the widespread availability of broadband means most homes can have reliable, high-speed connections to the Net? With download speeds typically 10 times faster than in the U.S., Japanese surfers enjoy the fastest broadband connections in the world. And the Japanese increasingly don’t need computers to go online. The first country in the world to offer 3G services back in 2001, Japan is today a leader in mobile Internet use.

Read the full article in BusinessWeek.com

Posted in Asia Business, Creativity & Culture, Digital Media | Leave a Comment »

Forget Manga. Here’s Manwha

Posted by iBlog on August 23, 2007

American comics connoisseurs, add this to your personal lexicon: manhwa. It’s the Korean term for comics, just as manga denotes comics from Japan, and with a host of publishers bringing new manhwa titles to the States for the first time, it’s poised to become a household word among fanboys and pop culture mavens alike.

Read the full article in BusinessWeek.com

Posted in Creativity & Culture, Digital Media, Innovation | Leave a Comment »

Wallmart Offers DRM Music Downloads

Posted by iBlog on August 22, 2007

Wal-Mart‘s online music store started selling songs free of copy-protection technology Tuesday for 94 cents per tune.

The songs from the Rolling Stones, Coldplay and Maroon 5, among others, will play on most portable media devices, including Apple Inc.‘s iPod.

Although many independent music labels have for years sold their tunes without copy restrictions, major recording companies have insisted on digital-rights management, or DRM, technology in hopes of curbing online piracy.

Read the full article in Yahoo News

Posted in Current News, Digital Media | Leave a Comment »

Now Playing On YouTube: Ads

Posted by iBlog on August 22, 2007

Fifteen seconds into a rock music video on YouTube, a large pink-frosted donut rolls across the bottom of the screen, obscuring the image of the musician’s girlfriend. A beat later, a bright yellow Homer Simpson chases after the cartoon confection. The ad for an animated movie based on the popular Fox (NWS) television show contrasts sharply with the tone of the somber emo video, but it gets the message across: The Simpsons Movie is playing in theaters now.

There’s an even bigger message conveyed by Homer and his donut: For the first time, ads are playing in videos posted on Google’s (GOOG) video site, and watching clips on the world’s most popular video-sharing site may never be the same. The move to include ads with videos was expected. Ever since Google bought YouTube for $1.65 billion last October, it has said new forms of advertising were on the way (see BusinessWeek.com, 10/10/06, “YouTube’s New Deep Pockets”). Analysts say it’s a smart way to generate greater revenue from online video, but viewers may nevertheless balk at having ads clutter an in-progress clip.

Read the full article in BusinessWeek.com

Posted in Advertising, Creativity & Culture, Current News, Digital Media, Sales & Marketing | Leave a Comment »

China Cracking The Mobile Ad Business

Posted by iBlog on August 22, 2007

Advertising to the world’s largest mobile phone user-base should be a marketer’s dream. Yet China’s mobile advertising market was valued at just US$17 million last year, well below the US$40 billion spent on ads in total.

A new kind of mobile advertising technology, however, could be the key that unlocks the country’s 461 million mobile phone screens to advertisers.

Read the full article in BusinessWeek.com

Posted in Advertising, Asia Business, China Global, Creativity & Culture, Digital Media, International Business, Telecommunications | Leave a Comment »

Billboards Go Digital

Posted by iBlog on August 20, 2007

Newspaper advertising is already under siege from sliding circulation, the loss of key department store advertisers and online competitors like Craigslist. But now there’s another daunting challenge lurking on the horizon: billboard companies.

Read the full article in Forbes.com

Posted in Advertising, Creativity & Culture, Digital Media, Internet | Leave a Comment »

Digital Matters

Posted by iBlog on August 20, 2007

So what happens next in Adland? A couple of years ago, people in the advertising community looked out across the horizon and saw the Internet bearing down on them like an ugly tornado. They were terrified. The more they read about what was coming — TiVo, permission marketing, wireless technology — the more frightened they became. The question loomed: How does advertising’s push model “work” in a networked, peer-to-peer world?

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The initial answer, to Adland’s complete surprise: Better than your wildest dreams! When the tornado touched down, it didn’t rattle windows and tear down walls. It showered money on every agency from California to New York. All of those new dotcom companies wanted to advertise during the Super Bowl and the Academy Awards and the Grammys and ER! And on the radio. And in all of the new magazines. The tornado turned into a money tree.

Read the full article in FastCompany.com

Posted in Digital Media | Leave a Comment »

Small Business Communication Tools

Posted by iBlog on August 9, 2007

Working with clients across great distances, Steve Bridges needed a better way to exchange information and collaborate on projects. E-mailing large documents wasn’t efficient. Inboxes got filled up or, worse, documents got overlooked. To remedy his situation, Bridges, IT manager for advertising firm La Agencia de Orci, decided to employ an extranet.

Read the full article on Fastcompany.com

Posted in Digital Media, Entrepreneurship, Small Business, Start Ups 101, Technology | Leave a Comment »

Arc Animates AP in Asia

Posted by iBlog on August 9, 2007

Hewlett-Packard, the No. 1 PC seller in the world, is turning to animation for its latest Asia-Pacific interactive business-to-business push from Arc Worldwide in Singapore, part of Publicis Groupe’s Leo Burnett.

Read the full article in AdWeek

Posted in Advertising, Asia Business, China Global, Creativity & Culture, Digital Media, Innovation, Technology | Leave a Comment »