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Archive for the ‘Sales & Marketing’ Category

Anything Can Be Possible

Posted by iBlog on July 5, 2008

Moving Ahead, Why Anything Can Be Possible!

In today’s competitive society and all the negativities, the stressors involved, it is common human nature to fall short with worry and doubts. Having the proper emotional intelligence and the ability to think forward that “Anything can be possible” is positive for cultivating growth, inner strength and continuous progression through life. We learn through experiences, we learn through others and we learn for ourselves. There are many books, human nature of conversations that are expressed on ways and techniques. But in the end, it is only to your own making that anything can be possible if you possess the proper mental efforts.

Thinking bigger, and bigger and BIGGER…

Staying small is one’s own choice, however we cannot grow if we do not put in risk. Risk taking can frighten many people. Whether they are simply too set in there ways, or naturally uncomfortable, undesired to grow. Practicing risk taking behavior is supported to moving ahead in life. It is how you view the experience, take it in, look back and revisit these experiences, learn from them and move on. Repeating the cycle is unhealthy, takes out of your precious personal time and remember that we only have one life so it is to one’s own choosing how to live it well.

Pessimistic Views on Life…

Why it won’t…Why it can’t? How many times and rehearsed conversations from people have we heard that this won’t work because…or I am not able to because…Perhaps it was just a bad day or perhaps we are simply just acting out in ways why it won’t work. “No” is a regular response to these type of people. They have trouble imagining and visualizing. They are the types whom see failure as a predictable option. Fear and doubt create worry among these types. In the end, there isn’t enough of a mental climate to create something positive. Pessimistic views tend to down play on the dreams, the ideas and creativity.

Optimistic Views on Life…

Possibility Thinking is focused on problems and ways that are positive. Dreamers of sorts. They see the “Anything Is Possible” point of view and keep working past experiences “Turning Water Into Wine.” They are the ones who strive to achive, climb mountains, adventure, experience and explore. In a sense, a full life, resilience of never giving up one’s dream. Success thinking in optimism makes anything possible.

Positive outcomes with optimistic thinking result in the following:

Overcoming Inferiority
Living Confident
Challenges To Problems
Facing Lifes Personal Battles
Evaluating Ideas

What type of life do you want to create?

When you are putting your life together we look to believe in creating success in career, in marriage, in family and in friends.

Posted in Entrepreneurship, Sales & Marketing | Leave a Comment »

Integrity and Influence

Posted by iBlog on July 5, 2008

Integrity & Influence

When you influence others, you gain their spport and have the ability to change their thoughts or actions in some way. Influencing with integrity differs from manipulation in that the former occurs with the influencee’s awareness and consent to be influenced, either expressed or implied.

Influencing with Integrity

1. Influence is situational
2. Influence is a process not an event
3. Influence involves a mixture of tactics
4. Influence is bilateral

Psychology of Influence

1. Authority
2. Similarity
3. Liking
4. Scarcity
5. Commitment and Consistency
6. Reciprocation
7. Social Proof
8. Logical Proof

Posted in Sales & Marketing | Leave a Comment »

How People Are Different

Posted by iBlog on July 5, 2008

How People Are Different

Introverts
Introverts are focused inward, self reflective
Prefer quiet and time for concentrating
Drained by continuous interaction with others
Likes to work alone
Prefers to write out ideas before discussing them
Reluctant to socialize
More difficult to engage in sustained conversations
Disturbed by interuptions

Expect them to be less communicative during team meetings. Give them work they can do by themselves. Work that requires reflection and concentration. Allow them to write out ideas before presenting them. Avoid interrupting them unecessarily. Make social interaction safe for them. Be patient, a good listener.

Extraverts
Focused outward, human interaction
Like variety and action
Enjoy having people around
Enthusiastic communicators
Often think out loud
Discuss topics before committing anything to paper
Enjoy work involving interactions with others
Action oriented
Uncomfortable with lengthy discussion

When dealing and working with extraverts, create a social environment for doing the work. Set up teams or task forces, scheduling meetings where topics can be discussed. Give action, assignments and encourage them to participate in data gathering or problem solving. Involve them in group brainstorming and planning sessions. Use their presentation skills and interactive skills. Avoid asking them to work alone on long projects.

Sensors
Sensors value facts and reality, practical
Down to earth dimeanor
Factual and usually good detailers
Concerned about the specifics
Concerned about what words
Comfortable fine-tuning something that already exists
Want to reduce risk
Want to be shown why something makes sense
More interested in applications than theory

Be specific and factual. Provide evidence to support conclusions. Avoid asking them to accept something on faith. Make recommendations practical and feasible.  Outline plans step by step. Provide specific examples and anecdotes from experience. Pay attention to risk and show how to reduce or manage it. Use common sense.

Intuitors
Intuitors value imagination and inspiration, visionary
Oriented toward the future and toward possibilities
Disregards facts, makes factual errors
Thinks about the big picture
More interested in theory than applications
Enjoys learning new skills
Seem restless
Works in bursts of energy
Are visionary and follow their inspirations
May not be able to explain their rationale

Use their ability to make leaps of faith. See the big picture to generate original approaches and creative solutions. Challenge the status quo with them and trouble shoot systems, processes that need to be improved. Avoid overloading them with details. Ask them to theorize. Think about possibilities. Allow them to daydream.

Thinkers
Logical, objective and analytical
Analytical and objective
Tends to make impersonal decisions
May not consider impact on people
Focuses on the principles behind the decision or plan
Tends to be firm minded
May be critical
Appreciated a well organized presentation
May seem insensitive to others

Be logical, analytical and objective. State the principles involved. Be well organized and proceed logically from point to point. Support your conclusions with analysis and data, use graphs. Ask them to review and assess your own analyses. Remind them of the human impacts of decisions.

Feelers
Subjective, concerned with feelings and values
Concerned about how decisions effect people
Allows decisions to be influenced by what people like/dislike
Has trouble delivering bad news to others
Often appreciative and personable
Illogical, values harmony over logical conclusions
Open and forthright
Empathic and good listeners

Show concern for the effects of plans, decisions on other people. Be responsive to them. Use their interpersonal and communication skills to build teams and relationships. Ask them to evaluate how people will respond to a decision. Use them to determine what’s most important. Use them to balance your own perceptions and to factor in the human elements of a situation.

Judgement
Need for closure and decide quickly
Want things settled and finished
Very decisive
Makes decisions too quickly
Impatient with lengthy discussions
Want to see things structured and scheduled
Very good time mamangers
Insist that others be as punctual and controlled
Dislike surprises
Organized and focuses on tasks to be done
Make and use lists

Be as time conscious as they are. Start and end meetings on time. Structure your decisions. Be organized and systematic in your reports and presentations. Make your materials neat. Move through your agenda and proceed to decision making as quickly as possible. Avoid surprising them, last minute changes. Use them to manage time and to make lists. As for their assistance in project management.

Perceivers
Prefer spontaneity and like to keep options open
Uncomfortable with tight deadlines
Flexible and adaptable
Leaves things open
Expects last minute changes
Open to exploring new approaches and alternatives
Focus more on process than results
Postpone decisions in order to gather more information
Searched for more options
Uncomfortable with time management
Spontaneous, spur of the moment

Be flexible and adaptable. Show a willingness to explore new possibilities. Gather additional information, incorporate new ideas. Avoid giving them tight deadlines. Be process focused. Use them on teams exploring new possibilities. Be patient, don’t have expectations for them to be good time managers. Accept their spontaneity and go with it.

Fundamental Needs

The need for power
The need for affiliation
The need for achievement[

Posted in Sales & Marketing | Leave a Comment »

Staying Motivated In Sales

Posted by iBlog on January 5, 2008

Staying Motivated in Sales

Common Failure Mistakes

1. Giving up too soon
2. Not acknowledging that even good prospects will say no several times before they say yes
3. Quitting too soon

80% of customers say yes after the sixth call

Why People Fail at Sales

1. They don’t want to sell
2. Confidence, lack of
3. Expecting perfection
4. Circles, getting stuck in cycles
5. Not having what they want

How To Stay Focused

Release, letting go of the feeling
Notice, sit back and be aware
Respond, make a choice of what you observed
Witness, look at everything from a different perspective
Repeat, repeat the process until you have no emotional attachment
Business is getting the work done

Posted in Sales & Marketing | Leave a Comment »

How To Make SEO Work For You

Posted by iBlog on September 12, 2007

You should also formally submit your site to the major search engines, which allows them to index it. Include at least Yahoo (YHOO), Google, and MSN (MSFT), Leff suggests, but don’t necessarily limit it to those three. People searching the Internet don’t all use the same search engines. “Research shows that older audiences still like AOL (TWX) and professional audiences tend to like MSN and Google, while younger audiences often like Yahoo. Only about one-third of users use one search engine consistently,” McPherson says. Knowing your audience will help you decide which search engines to optimize for. Go to their home pages and search “how do I submit my site?” to get easy instructions.

 Read the full article in BusinessWeek.com

Posted in eCommerce, Innovation, Sales & Marketing | Leave a Comment »

The Right Way To Use Web 2.0

Posted by iBlog on September 12, 2007

Three Keys to Successfully Exploiting Web 2.0

Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to develop a business strategy, according to members of a high-profile panel in a recent discussion at the MIT Enterprise Forum of the Northwest. Panelists included representatives of Technorati, Facebook, and Wetpaint, who offered the following suggestions for best using Web 2.0 techniques:

Read the full article in BusinessWeek.com

Posted in Sales & Marketing, Social Networking, Technology | Leave a Comment »

Want to Make Customers Stay? Talk To Them

Posted by iBlog on August 23, 2007

It may sound simplistic and inefficient, especially in an age when we’d like to eliminate people from the equation, at least the high cost factor of having people involved. Yet, all the enrollment programs will not work if once your new customers are in they find no reason to stay. And there is eventually a finite number of customers to woo.

I worked alongside customer service professionals I wanted to have as friends – courteous, prompt, and with seemingly an over abundant reservoir of smarts and empathy. In B2B, customer service may either be a key component of your supply chain — taking orders and following up with your customers when billing — or an important team that supports your ongoing sales efforts — making sure people know about current programs they may need and want.

What about B2C? At least one company is bucking the trend towards automation and email by placing importance on talk. As The New York Times reported recently, Netflix has set out to provide its customers a friendly and personal experience by phone and gain loyalty while staunching potential defections. In this case, service representatives have the ability to reach out and help retain that customer.

Read the full article in FastCompany.com

Posted in Competition, Information Advice, Retail Market, Sales & Marketing | Leave a Comment »

How To Hire An Ad Agency

Posted by iBlog on August 23, 2007

Here’s a staggering statistic: In the month of June alone, accounts worth over $1.7 billion changed advertising agencies. And that’s only among the six largest advertising agency holding companies. It doesn’t include any of the brands that shifted their accounts to thousands of independent agencies across America.

Why so much turnover? One reason is the diminishing tenure of the chief marketing officers who hire agencies—an average of less than two years, according to one recent study. But even in companies where the marketing staff is stable, the temptation to shop for a new agency can be strong.

Read the full article in BusinessWeek.com

Posted in Advertising, Information Advice, Sales & Marketing | Tagged: , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Now Playing On YouTube: Ads

Posted by iBlog on August 22, 2007

Fifteen seconds into a rock music video on YouTube, a large pink-frosted donut rolls across the bottom of the screen, obscuring the image of the musician’s girlfriend. A beat later, a bright yellow Homer Simpson chases after the cartoon confection. The ad for an animated movie based on the popular Fox (NWS) television show contrasts sharply with the tone of the somber emo video, but it gets the message across: The Simpsons Movie is playing in theaters now.

There’s an even bigger message conveyed by Homer and his donut: For the first time, ads are playing in videos posted on Google’s (GOOG) video site, and watching clips on the world’s most popular video-sharing site may never be the same. The move to include ads with videos was expected. Ever since Google bought YouTube for $1.65 billion last October, it has said new forms of advertising were on the way (see BusinessWeek.com, 10/10/06, “YouTube’s New Deep Pockets”). Analysts say it’s a smart way to generate greater revenue from online video, but viewers may nevertheless balk at having ads clutter an in-progress clip.

Read the full article in BusinessWeek.com

Posted in Advertising, Creativity & Culture, Current News, Digital Media, Sales & Marketing | Leave a Comment »

Drug Advertising Debate

Posted by iBlog on August 22, 2007

If Representative Henry Waxman (D-Calif.) had his way, the little butterfly used to advertise the insomnia remedy Lunesta might not be allowed to flutter all over our TV screens, as it has incessantly since the drug was approved in late 2004. Waxman believes the U.S. Food & Drug Administration should be able to forbid companies from advertising directly to consumers until new drugs have been on the market for at least three years. He tried to mandate such a restriction by attaching it to a drug-safety bill. But on July 11 he came up short. After a debate centered on drug companies’ right to free speech, the bill passed with virtually all restrictions on drug advertising stripped out (see BusinessWeek.com, 8/6/07, “Dispense with TV Drug Ads”).

Read the full article in BusinessWeek.com

Posted in Advertising, Government, Healthcare, Sales & Marketing | Leave a Comment »

How To Hire An Ad Agency

Posted by iBlog on August 22, 2007

Here’s a staggering statistic: In the month of June alone, accounts worth over $1.7 billion changed advertising agencies. And that’s only among the six largest advertising agency holding companies. It doesn’t include any of the brands that shifted their accounts to thousands of independent agencies across America.

Why so much turnover? One reason is the diminishing tenure of the chief marketing officers who hire agencies—an average of less than two years, according to one recent study. But even in companies where the marketing staff is stable, the temptation to shop for a new agency can be strong.

Advertising is an exciting, visible business, and when another brand’s agency is making news, it can make their grass appear greener. Plus, it’s a business based on experience, confidence and trust. When trust breaks down, relationships end.

Read the full article in BusinessWeek.com

Posted in Advertising, Business Psychology, Creativity & Culture, Sales & Marketing | Leave a Comment »

Resolution Better Advertising

Posted by iBlog on August 22, 2007

You’ve hung a different calendar on the wall and now it’s time to think about things you might do differently this year. Whatever your personal resolutions, allow me to suggest a dozen of my own that might serve your company’s advertising well.

Read the full article in BusinessWeek.com

Posted in Advertising, Innovation, Sales & Marketing | Leave a Comment »

Make The Most Of Every Marketing Dollar

Posted by iBlog on August 20, 2007

The most crucial time in the marketing of a new product or service is the initial rollout. Because “first impressions last,” it is essential for an entrepreneurial venture to successfully launch its product. In fact, in the world of Internet mania, the difference between an initial rollout being a success or a dud can mean literally billions of dollars in market capitalization. Much can be learned even before the launch of a new idea, using the “beta test” process to gather feedback and jump-start the customer acquisition process. This means choosing the most appropriate reference accounts, gaining those reference accounts, getting the press on board and ironing out the bugs in the several months, weeks or, in Internet time, days before a formal product launch. Most importantly, it means getting great referrals from delighted, influential reference accounts.

Read the full article in Forbes.com

Posted in Advertising, Finance, Sales & Marketing | 2 Comments »

Ways of The Advertising Warrior

Posted by iBlog on August 20, 2007

A seminar called “Mental Resilience” led by Kamal Sarma, director of an institute by the same name, was sold out Wednesday morning at th e 54th annual Cannes Lions International Advertising Festival . Turns out only about 35 creatives looking to “tap into the elusive ‘white space’ often associated with creative genius” got up early enough (10 a.m.) to make it out to the event.

Read the full article in Forbes.com

Posted in Advertising, Sales & Marketing | Leave a Comment »

Mining MySpace

Posted by iBlog on August 20, 2007

Most Web users will admit to having used MySpace or Facebook to spy on their teenage kids or an ex-significant other. But Stephen Patton has made social network snooping into a science.

Read the full article in Forbes.com

Posted in Business Networking, Creativity & Culture, Entertainment, Sales & Marketing, Social Networking | Leave a Comment »

Permission Marketing

Posted by iBlog on August 20, 2007

Seth Godin’s company, Yoyodyne Entertainment, is all about fun and games. But its mission is serious business. Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn’t work as well as it used to – in part because there’s so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it. “We are entering an era,” Godin declares, “that’s going to change the way almost everything is marketed to almost everybody.”

Read the full article in FastCompany.com

Posted in Advertising, Internet, Sales & Marketing | Leave a Comment »

Will Online Ads Ever Click?

Posted by iBlog on August 20, 2007

The problem with Internet advertising isn’t that there’s too much of it (or, these days, less and less of it), or even that most banner ads make 30-second TV spots look like Oscar material. No, the problem is that Internet advertising just isn’t smart enough.

Advertisement

document.write(”); document.write(”); document.write(‘‘);

showBucketPromo();

Sponsored Sections

Hiring Center

Advertisement

document.write(”); document.write(”); document.write(‘‘);

Enter Key Words:
(example: sales, java, marketing vp)

* Newsletters

: FC’s weekly newsletter
: daily insights
: staff blog
: business travel tips

* Featured Services

How long have marketing executives been listening to change-the-game rhetoric from business pundits, Net companies, and online-ad agencies? We all know the jargon: “one-to-one marketing,” “mass customization,” “permission marketing.” And yet, even today, most companies don’t really know what they are paying for when they buy an online ad.

Read the full article in Fastcompany.com

Posted in Advertising, eCommerce, Internet, Sales & Marketing | Leave a Comment »

Buzz Worthy Ad Campaigns

Posted by iBlog on August 20, 2007

Here we observe this past year’s boldest advertising, campaigns that got people talking — and buying.

Read the full article in FastCompany.com

Posted in Advertising, Sales & Marketing | Leave a Comment »

Tripping The Tube Fantastic

Posted by iBlog on August 20, 2007

It’s become conventionally cool among some forward-thinking marketers to say that television is no longer as important as it used to be and that advertising on television has lost its punch. That just isn’t true.

Our lives continue to revolve around television, and television advertising persists as arguably the most powerful way to build a brand. It just depends on what your definition of “television” is — and your definition of “advertising,” too.

To a group of students at St. Martins College in London, “television” is the label on a bottle of wine. “Advertising” is a short film about the wine within, how its grapes were grown, the wine bottled, and suggestions on how to pair it with food. This wine bottle as television is just in prototype, of course. But it has been patented by Hardys, the vintner that commissioned the design. It may be on the shelf sooner than we’d think.

Read the full article in FastCompany.com

Posted in Advertising, Sales & Marketing | Leave a Comment »

Great Moments in Self Promotion

Posted by iBlog on August 9, 2007

Self-promotion can be a painful and humiliating process, but one that seems pretty much unavoidable these days. At least that’s how I feel about it, which is why I’m always on the alert for a fresh rationale to make me feel better about something I’m probably going to have to do whether I like it or not.

Read the full article in Fastcompany.com

Posted in Advertising, Entrepreneurship, Sales & Marketing | Leave a Comment »

Srategic Smarts Pay Off

Posted by iBlog on August 9, 2007

Executives from XS Energy Drinks and Method cleaners discussed how companies can apply more strategic thinking to be successful. They shared their insights here yesterday at the American Association of Advertising Agencies’ Account Planning Conference.

Read the full article in AdWeek

Posted in Advertising, Retail Market, Sales & Marketing | Leave a Comment »

Double Click Makes Banners Less Boring

Posted by iBlog on August 9, 2007

Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.

Read the full article in AdWeek

Posted in Advertising, Creativity & Culture, Sales & Marketing, Technology | Leave a Comment »

Virtual Trade Shows Take Care of Business

Posted by iBlog on August 9, 2007

Virtual trade shows, expos and conventions are coming into their own. While event producers all insist that virtual shows won’t replace real-world shows, there are some decided advantages to attending, hosting or exhibiting at online events. Entrepreneurs save on the costs of travel, booth materials and employees’ lost productivity.

Read the full article in Entrepreneur Online

Posted in Advertising, Innovation, Sales & Marketing, Schmoozing, Small Business, Start Ups 101, Technology, Trends & Ideas | Leave a Comment »

Powersell on eBay

Posted by iBlog on August 9, 2007

To get the most from your eBay business, make sure you’re using the “triangle of success”: eBay auctions, an eBay Store (read my previous column on eBay Stores) and a website. eBay Power-Seller and 47-year-old website owner Yaron Hankin (www.anytimesale.com) says, “People look at someone who not only sells on eBay, but also has his or her own website, as a more established seller.”

Read the full article in Entrepreneur.com

Posted in Entrepreneurship, Online Retail, Retail Market, Sales & Marketing, Small Business, Start Ups 101 | 1 Comment »

Optimal Marketing

Posted by iBlog on August 9, 2007

To build a leading brand, you must invest your marketing funds wisely. For global consumer-products companies, those investment decisions are especially difficult.

For example, how do you compare the potential ROI from marketing pain relievers in Germany versus shampoo in the UK? And even if you succeed in identifying the highest ROI opportunities, how do you ensure they get the lion’s share of your global marketing budget?

Do what Samsung did, say Corstjens and Merrihue. With $1 billion to spend annually on marketing worldwide, the company rigorously analyzed data to identify category/country configurations promising the best returns. It then reallocated funds from low-ROI configurations to high-ROI ones. And it overcame managers’ resistance to reallocations by making a compelling case for change and adjusting managers’ performance expectations to align with their units’ projected profit potential.

Read the full article in Harvard Business Online

Posted in Sales & Marketing | Leave a Comment »

Online Advertising

Posted by iBlog on August 9, 2007

Where have all the stores gone? What’s happened to the products? Have i-business and e-commerce surmounted traditional retailers and planted the flag for a dotcom dynasty? No, not yet, but you certainly couldn’t tell by watching TV. Or tuning the radio dial. Or passing a billboard.

Read the full article in Fastcompany.com

Posted in Advertising, Sales & Marketing, Technology | Leave a Comment »

4 Ways to Market Your Business Online

Posted by iBlog on August 9, 2007

When Mark Bitterman, who calls himself a “selmelier,” was trying to pump up sales at his gourmet salt shop, he knew standard marketing techniques such as radio ads and direct mail wouldn’t be enough.Seeking to capture the imagination of educated, adventurous gourmand prospective customers, he instead set out to draw more people to his Web site and his Portland, Ore., shop by writing an informative, entertaining and provocative blog, “Salt News.”

Bitterman knows that people, including reporters, visit both the site and the blog, and many eventually come through the doors to see the 60 or so varieties of salt.

Read the full article in CnnMoney.com

Posted in Entrepreneurship, Sales & Marketing, Start Ups 101 | Leave a Comment »

The Future of Online Advertising

Posted by iBlog on August 9, 2007

Watch the full video on CnnMoney.com

Posted in Advertising, Sales & Marketing, Technology | Leave a Comment »

Pricing Your Product

Posted by iBlog on August 9, 2007

Here are six simple, relatively low-cost steps at making that best guess.

Click here to visit Forbes.com for the full article…

Posted in Entrepreneurship, Online Retail, Retail Market, Sales & Marketing | Leave a Comment »

Creative Class Struggle

Posted by iBlog on August 7, 2007

Intuitive ideas need to be quantified before they can be transmuted into policy and action. And Richard Florida, who’s turned his theory of the Creative Class into a mini-industry, gets it. His foundation thesis — that the Creative Class is a distinct segment that drives innovation, creates urban success, and is critical to American competitiveness — isn’t just nifty rhetoric. He’s documented it with extensive demographic and economic research around the world, detailed in his book, The Flight of the Creative Class (HarperBusiness, 2005). Cities desperate to attract the Creative Class come knocking on his door, hoping for the magic magnet. In this WEB-EXCLUSIVE exchange, marketing guru Adam Hanft, founder and CEO of Hanft Unlimited, asks Florida to elaborate on some of his ideas, and challenges him on some others. Currently, Florida is a nervous guy, worried about American competitiveness as we’re losing perhaps the most important global struggle of all: the one for the Creative Class.

Read the full article below:

http://www.fastcompany.com/articles/2005/11/fastcities_florida.html

Posted in Creativity & Culture, Sales & Marketing | Leave a Comment »

Starting Brands

Posted by iBlog on August 7, 2007

Buzzzz Marketing Advice 

Creating a new brand is no easy task. Karen Post offers five tips for lifting off and creating buzz.

For over twenty something years I’ve been a hired gun to help companies create and build brands, which is great fun. And yes, while I’ve been on the executive team in many cases, I rarely shared the risk and liability of the owners’ circle.

So let’s change that. I’m a serial entrepreneur and every ten years or so I get bit by the start-up bug. What starts as an idea, quickly moves in to a new venture.

Read the full article on Fastcompany:

http://www.fastcompany.com/resources/marketing/post/101006.html

Posted in Sales & Marketing | Leave a Comment »

Business Development – Networking

Posted by iBlog on August 7, 2007

Business development and business networking are naturally complementary to each other. This includes networking that is done on the Internet. Here’s a look at how you can maximize your business development by networking online.

Read the full article on FastCompany.com

 http://www.fastcompany.com/resources/networking/\tetenallen/business-development-online/070207.html

Posted in Business Psychology, Sales & Marketing, Schmoozing, Social Networking | Leave a Comment »

Power Sources

Posted by iBlog on July 5, 2007

Sources of Power

Organizational Power

Role
Status, position, authority
Ability to make decisions
Power to reward or punish
Ability to give or withold recognition

Resources
Control of important resources

Infomation
Acess to, control of
Possession of information
Others need to do their jobs
Privileged Information

Network
Access to information
Committee
Political Contacts
Ability to get things done
Connections

Reputation
Awareness of knowledge
Expertise
Talents
Personal Attributes
Fame
Respect

Personal Power

Knowledge
Expertise in a subject
Procedural knowledge
Ability to apply knowledge

Expressiveness
Presentation
Public Speaking
Communicating Effectively
Ability To Persuade
Ability To Facilitate

Attraction
Sense of affinity with similarity to an individual
Friendliness, openess
Interest in others
Ability to listen
Empathize
Charisma

Character
Honesty
Trustworhiness
Loyalty
Respect for others
Personal ideals, values

History with the Influence
Comfort level
Willingness to work together
Degree to which others know

Posted in Sales & Marketing | Leave a Comment »

Collaboration Principle

Posted by iBlog on July 5, 2007

Principle of Collaboration

Collaboration is having a working relationship where shared interests are shared through the process of dialogue and cooperation. When collaboration occurs, neither person’s perspective dominates. A perspective emerges through dialogue that neither person would have had independently. Collaborative relationships are creative. People who collaborate have shared values and goals. Unless their values and goals are common, their desires and visions will work at cross purposes and they willl have no basis for cooperation. People who collaborate learn to trust each other and trust requires enough history for people to learn to trust. Conflict is the ultimate breakdown in collaboration. The most effective approach to handling conflict is to try to build or rebuild a sense of collaboration with the people in conflict.

Shared Values
Shared Goals
Shared Perceptions
Cooperative Frame
Consistency of Trust

Principle of Asserting

Asserting yourself means expressing your needs and opinions openly. Assertiveness is not dominating or intimidating others, nbor being aggressive. Assertiveness means having a clear understanding of what you want. To be assertive you need to feel assertive as well as have the right to act as though your may assert yourself. Assertive people are emotionally balanced which means they are not emotional while being assertive. Assertiveness is balanced by listening.

Clarify Intentions
Remain Centered
Express Yourself
Support Your Expressions
Persistance

Expressing Yourself

Supporting Expressions
Persisting
Listening to Others
Being Sensitive to Non Verbal Signs
Enthusiasm
Confusion
Boredom
Personal Space

Posted in Sales & Marketing, Talent Development | Leave a Comment »

Marketing 101: Typical “Buzz” Marketing Advice

Posted by iBlog on May 20, 2007

 Wanna buy? Wanna try? Marketing at it’s finest. 

Peel back the ad and smell the sweet smell of Armani cologne. Go ahead and take a whif it smells so good. Like my ex lover how he wore it so well. Wanna buy? Wanna try? Marketing at it’s finest. What’s new? This is new. Within two second like Malcom Gladwell’s Blink bestseller. Within two seconds you just know. The theory proves true. My first two seconds of taking a whif of that scent had me going and if you had asked me in that moment how I was feeling well I am sure you could have guessed. That’s marketing. Of course the allure is a mind aphrodesiac however the smell eventually wears off. 

A perfect example of buzz marketing at it’s best.

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Nothing lasts forever in marketing. Unless at least you throw in the promoting and the constant attention generating. If you asked me, over the years of implementing hands on marketing experience, the effect is a hard working process of trying to put together pieces to the puzzle and hyping up the hype. Whether it be the people, the ad or the words it’s all a part of creating “buzz.” Buzz sure can carry you a long way during your marketing campaign.What is buzz? Buzz is marketing. Buzz marketing specifically. I never recieved mba, I never went to b-school. I learned from first hand dirty entrepreneurial experience. What I learned that I valued the most from marketing 101 beginnings was that when you start your own business you must be able to market, market, market like a guerilla!Whether it be through people or constant ad contact attention, marketing is the key word. Gaining the attention of others. Letting them know what it’s all about. How to market? Be clever, be daring be unique and stand out. Ignorance can be bliss to the newer population. But us old folks and seniors know the game. You need to get in at the right place and right time.

Don’t be typical. Don’t over hype. Too little or too much can bring disaster to your marketing campaign. Experiement and try new things and it will all make sense in time. Learn to listen, tweak and play to your audience. Imagine yourself on stage at a national talent show. The talent? Your product of course. You have to show the audience what makes your product rock. Put on a good show. Marketing is all about being creative. Get creative. Make sense. Dress it up and wow them with your intelligence. Product knowledge is icing on the cake. If you can master the art of product performance (and details do indeed earn you extra brownie points) then you are well on your way to a stellar performance.

Jen Lyn 

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