Raising Japan’s Cool Quotient

For the last couple of decades, Japan has been far better known as a super-efficient manufacturer of autos, machine tools, wide-screen TVs, and super-computers than as a bastion of hip. Yet this decade, both former Prime Minister Junichiro Koizumi and the current one, Shinzo Abe, have identified the competitiveness of the country’s cultural exports as a huge priority.

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